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\u201cCraft.\u201d For a long time, the word has had been pushed to the periphery of the design world, disregarded for its perceived quaintness. \n\ufeffBut, thanks in part to the efforts of crafts organisations, that has very much been changing. \u201cCraft\u201d now has become associated not with homeliness, but with the highest forms of the discipline \u2013 creeping its way into the lexicon of luxury fashion, and architecture too. \n\n\ufeff\ufeffIn the Pod today are two people who\u2019re are helping the public engage with craft\u2019s new identity. Hugo MacDonald, curator of \ufeffUseful/Beautiful: Why Craft Matters \ufeffat the inaugural Harewood Biennial speaks with the Craft Council's creative director, Natalie Melton.