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\u200bFor a fashion brand, success takes many forms.Commercial success is an obvious one. But then there\u2019s cultural impact. And now too, it\u2019s about an online following. Often the audience that lends a brand its relevance aren\u2019t always the most active consumers. Today we talk about just that, fashion that is more than just clothing, it\u2019s also a message. \u200bA little about our guests: \u200bEden Loweth is one-half of the design duo that founded Art School, a fashion collective that is embracing and celebrating non-binary, gender-fluid clothing. \u200bNathalie Khan teaches fashion history and theory at Central Saint Martins and London College of Fashion. Nathalie writes often on the impact of technology on both the catwalk and the fashion image.