\u200bTwo women at the helm of two creative businesses talk about just that: running a business, and running a business while being female. Joining in us The Pod at White City Place: Danielle Pender and Sabine Zetteler. \u200bIn 2013, Danielle founded Riposte, self-described as a \u201csmart magazine for women\u201d. And, it is. Now on its 8th issue, Riposte has featured an impressively diverse range of women including: Thought Starters alumna Nelly Ben Hayoun, writer and activist Gloria Steinem and Iranian architect Farshid Moussavi. \u200bSabine Zetteler is the founder and co-director of Zetteler Creative publicity, which she started in 2012. Her clients range from young, rising talent, to established industry stalwarts \u2013 all, however, share her humanist, optimistic worldview. Some current and past clients include illustrator and artist Camille Walala, paper merchants extraordinaire G . F Smith, and Design and Architecture Norway.