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Topl is an impact-focused, ESG-first company that helps corporations track, tokenize, and transact positive impact. Founded in 2017 upon the premise that our current economic system can improve (and become fairer and more equitable) and that ethical, social, and sustainable concerns should be central to business and policy decisions.\u200dThis interview is the 8th in the Startups of NRF series.\xa0 I\u2019ll ask each of the startups exhibiting in either the Innovation Lab or Startup Zone the same 8 questions listed below.\nCan you introduce yourself and tell us about your company\nThe problem you are solving\nThe \u201cpigeonhole\u201d question:\xa0 Where does your solution sit\nWhere are we in the adoption cycle for this technology?\nWhat is the message you\u2019re sharing at NRF?\nHow do you see 2022 shaping up\nFor all the college students out there\n\xa0 \xa0 7. What advice can you offer budding entrepreneurs?\n\xa0 \xa0 8. What skills that you use now that you wish you paid more attention to?\nGive it a listen and let us know what you think?\nPodcast Guest\nChris Georgen\nFounder & Chief Architect \nTopl\n@c_georgen\n@topl_protocol\nPodcast Hosts\nJeff Roster\nTwitter https://twitter.com/JeffPR\nLinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/\nWebsite https://thisweekininnovation.com\nBrian Sathianathan\nTwitter\xa0 https://twitter.com/BrianVision\nWebsite https://www.iterate.ai\nPodcast Website\nhttps://www.podbean.com/pu/pbblog-f8asf-af2782\nhttps://thisweekininnovation.com\nApple\nhttps://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014\nSpotify\nhttps://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN\nLaunchPadOne\nhttps://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true\nListen Notes\nhttps://lnns.co/2QPSfnizE5K\n\xa0\n#nrf2022, #StartupsOfNRF,\xa0 #innovation, #tech4good, #blockchain, #innovation, and #blockchainforgood, #Startup, #Startups,#Retailers, #retail, #thisweekininnovation, #DigitalTransformation, #retailtechnology, #retailtech, #futureofretail , #retailtrends, #emergingtechnologies, #podcast, #retailpodcast,\xa0#unifiedcommerce, #socialcommerce, #mobile, #VentureCapital, #VC,\xa0 #Founders, #Entrepreneurs, #Gartner, #unifiedcommerce, #socialcommerce,\xa0#5ForcesOfInnovation, #ArtificialIntelligence , #AI, #cloud, #conversationalai, #InternetOfThings, #IoT, #Blockchain, #LowCode, #Data, #computervision,