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On today\u2019s episode Michael Zakkour, Founder, 5 New Digital stops by to talk about his view of Immersive Commerce. \xa0What is Immersive Commerce? I believe it's a far more intelligent way to talk about the collection of technologies that make up the metaverse. \xa0All these technologies are on different adoption profiles. \xa0 They really need to be analyzed independently while being collected in one technology bucket for forecasting purposes. \xa0Going forward I'll use Immersive Commerce and Metaverse interchangably.\n5 New Digital is a global retail and digital commerce consulting firm with offices across the U.S., Europe and Asia.\xa0 5 New Digital founder Michael Zakkour has worked with hundreds of companies on their retail, eCommerce, marketing, technology and international growth strategies for more than 25 years.\xa0 He is one of \u201cRethink Retail\u2019s 2022 Top 100 Retail Influencers\u201d, the author of two Amazon best sellers \u201cThe New Retail\u201d and \u201cChina\u2019s Super Consumers\u201d a 5-time \u201cAlibaba Global Digital Influencer\u201d and his thought leadership and status as a retail futurist in Immersive Commerce, Unified Commerce, Live-Streaming, and Metaverse Retail has made him a sought-after consultant, keynote speaker, C-Suite coach and media personality.\n\xa0\nThe 5 New Digital research, strategy and execution teams focus on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce and reimagine how retail, digital commerce, supply chain, and content, MUST be integrated at home and internationally to thrive in a Unified Commerce World. 5ND delivers world class implementation and execution services for B2C, D2C and B2B eCommerce that changes the way people think about and engage with brands and products through unified retail strategies.\n\xa0\nGive it a listen and let us know what you think?\nPodcast Guest\nMichael Zakkour \nFounder, 5 New Digital\nEmail \xa0michael@5newdigital.com\xa0\nWebsite https://www.5newdigital.com\nTwitter https://twitter.com/michaelzakkour\nLinkedIn https://www.linkedin.com/in/michael-zakkour-150b865/\n\xa0\nPodcast Hosts\nJeff Roster\nTwitter https://twitter.com/JeffPR\nLinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/\nWebsite https://thisweekininnovation.com\nBrian Sathianathan\nTwitter\xa0 https://twitter.com/BrianVision\nWebsite https://www.iterate.ai\nPodcast Website\nhttps://www.podbean.com/pu/pbblog-f8asf-af2782\nhttps://thisweekininnovation.com\nApple\nhttps://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014\nSpotify\nhttps://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN\nListen Notes\nhttps://lnns.co/2QPSfnizE5K\n\xa0\n\xa0\n\xa0\n#thisweekininnovation, #TRI22, #5ForcesOfInnovation, #podcast, #retailpodcast, #emergingtechnologies, #Retailers, #retail,\xa0 #retailindustry,\xa0#retailtechnology, #retailtech, #futureofretail,\xa0#innovation, #innovationstrategy, #retailinnovation, #Startup, #Startups, #retailtrends, #retailinsights, #retailnews, #retailtech, #DigitalTransformation, #VentureCapital, #VC, #Founders, #Entrepreneurs, #startupstrategies, #startupfunding, #startupstories, #startupsuccess, #startupfounders,\xa0 #retailstartups, #founderstories, #founderlife, #Gartner, #IHL,