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On today's edition of This Week in Innovation Brian and I \xa0talk about the attention economy.\nGive it a listen and let us know what you think?\nPodcast Hosts\nJeff Roster\nTwitter https://twitter.com/JeffPR\nLinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/\nWebsite https://thisweekininnovation.com\nBrian Sathianathan\nTwitter\xa0 https://twitter.com/BrianVision\nWebsite https://www.iterate.ai\nPodcast Website\nhttps://www.podbean.com/pu/pbblog-f8asf-af2782\nhttps://thisweekininnovation.com\nApple\nhttps://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014\nSpotify\nhttps://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN\nLaunchPadOne\nhttps://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true\nListen Notes\nhttps://lnns.co/2QPSfnizE5K\nTranscript\n\n[00:00:00] Jeff Roster: Hello everybody. And welcome to another edition of this week in innovation today. Brian and I are going to talk about the attention economy, Brian, how you doing today?\n\n\n[00:00:08] Brian Sathianathan: Doing great. Jeff, how are you Jeff?\n\n\n[00:00:11] Jeff Roster: Doing well? They're putting in fiber in the neighborhood. So if you hear a jackhammer, let me know, I'll go to mute, but that's exciting times for us.\n\n\n[00:00:18] So hopefully I will have a super fast internet connection maybe in, in a couple of months or.\n\n\n[00:00:23] Brian Sathianathan: That is awesome. Yeah, that is awesome. I do have five Iran, fiber all the way because of, a lot of the meetings that I do. And some of the, like the demos that I do sometimes is very bandwidth consuming.\n\n\n[00:00:35] So yeah, I did it like a few months ago and it's really good. Yeah, ever since then, I get pretty good\n\n\n[00:00:40] Jeff Roster: connectivity. Fantastic. Brian, today, you want to talk about the attention economy? What what does that mean?\n\n\n[00:00:48] Brian Sathianathan: So basically the the idea about the attention economy is it's almost thinking about, a consumer or a user's attention, the time that he or she spends, say watching TV [00:01:00] are interacting with the product are, spending time on the internet. Looking at that whole concept as the human attention is a scar commodity. and it's, there is so much of it that you, one any human or any person has in a given day, right? You only have 24 hours and you probably spend 1820 hours being awake, right.\n\n\n[00:01:26] Or maybe 16 hours, depending on how old you are and how young you are. So the question is it's a scare. The point is that it's a scarce commodity and within this scarce commodity, how. Can brands our well can websites, our well can products grab the attention of any human, right? Any user, any consumer.\n\n\n[00:01:49] That's why this is interesting. So we are applying the traditional economic theories, right? That we apply to finance, or any other scarce commodity. And you apply that theory to [00:02:00]attention to the human attention. And that is what the attention economy is. So you've taken something that's very much an art or like something that evolved over a time and you've attached and applied scientific principle to it.\n\n\n[00:02:12] And you treat it like a scarce commodity and value.\n\n\n[00:02:17] Jeff Roster: Okay, so makes sense. When I started my career, there were there was cable and barely cable and there was. A few channels, there was radio and that was it. And now I've got two plus million podcasts. I can dig through 600 channels.\n\n\n[00:02:35] Almost, unlimited streaming services. So that time that I spend as a consumer becomes incredibly valuable where I put it. And it's a precious resource to all these various. objects, interactions, things that are looking for my time. What what do you do with that then?\n\n\n[00:02:54] Brian Sathianathan: I think it's about no, I think it's a great question. I think Jeff, I think it's all about understanding where [00:03:00] users are spending time and how it is broken down between the different avenues, the different channels. The different types of activities,