How to create and scale an iconic community. Lessons from Sorare

Published: Sept. 29, 2023, 6:17 a.m.

In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including:\n- the importance of community in a fast-growing startup;\n- founders' key role in setting up the vision and building the foundations of an authentic community;\n- the early tactics Sorare used to build their community;\n- how to kickstart and nurture your community;\n- how to nurture organic initiatives by community members;\n- why it is important to put resources into community building;\n- mistakes and lessons learned in scaling community in the hyper-growth phase.