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What3words, recently described by the BBC as \u201cthe app that can save your life\u201d, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy.\n\nTune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success.\n\nLinks:\nGiles: https://twitter.com/gilesrhysjones\nWhat3words: https://twitter.com/what3words