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In this episode, Seedcamp Partner, Carlos, is joined by Alex Kayyal, Europe Head at Salesforce Ventures, investing in the next generation of enterprise technology. Alex brings over a decade of experience across technology and finance, having been both an investor and entrepreneur. Prior to Salesforce, he helped establish a venture growth firm and also founded his own startup. Alex's experience as a founder, investor and investment banker puts him in a unique position to understand the, often daunting, M&A process from both a company and investor perspective.\n\nIn this podcast, Alex and Carlos discuss the art and science of valuation, from a company and acquirer perspective, and the sell and buy process.\n \nTune in for top tips on how to avoid a 'fire sale' situation and learn more about Alex's first-hand experience when it comes to scaling a business, seeking investment and how to internationalize.\n\nSalesforce portfolio companies include: Carto, CoolaData, Digital Genius, NewVoiceMedia, Onfido, Qubit, RedKix and Universal Avenue, among others. \n\nShow notes from the episode:\nCarlos Website: www.carlosespinal.com\nSeedcamp: www.seedcamp.com\nSalesforce Ventures: http://www.salesforce.com/ventures/\n\nRelated bio links:\nCarlos: uk.linkedin.com/in/carloseduardoespinal / twitter.com/cee\nAlex: www.linkedin.com/in/alexkayyal / twitter.com/alexkayyal