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Baruch was hired in 1943 as an engineer at Empire Broadcasting, and later as an ad salesman at New York's DuMont Network affiliate and with the Los Angeles Times's Consolidated Television Film Sales in the eastern United States.[1]

In 1954, Baruch became an account executive for CBS Films. He later became vice president of CBS and general manager of CBS Enterprises, the company's cable and television syndication division.

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