While you will doubtless find this particular episode, chapter, or installment to be interesting, fascinating, or provocative, you will also learn something about the importance of choosing just the right word, term, or expression when attempting to write a memorable tale, story or yarn.\xa0 After that, Mike picks the enormous brain of Alex Abramovich, a ghost writer you\u2019ve never heard of, who writes best-selling books for people you have. \xa0