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b'Today, Sonos announced a new line of speakers \\u2014 the Era 100 and the Era 300 \\u2014 with the latter finally taking on this format that has been a hit-or-miss experience for music lovers, supporting Amazon Music and Apple Music\\u2019s spatial audio. Though spatial format Dolby Atmos has been supported on the Sonos Arc soundbar, the Era 300 signals a music-first approach to its speakers supporting 3D soundscapes. Sonos CEO Patrick Spence believes this is the right time to do it. \\u201cWe didn\\u2019t know that, in 2022, 85 of the top Billboard 100 artists would actually release Atmos tracks, but they did,\\u201d Spence says. \\u201cWe feel like we\\u2019re at an inflection point.\\u201d\\nOn board with Sonos for this shift in music listening is record producer Giles Martin, who mixed the first-ever spatial audio album (a remix of Sgt. Pepper\\u2019s Lonely Hearts Club Band, The Beatles album that his father, George Martin, originally produced) and several albums and live experiences in Dolby Atmos since. Martin is also the senior vice president of sound experience at Sonos and was involved in the development of the speaker. \\u201cWhen you\\u2019re building a product which has multi sort of use and orientations, you do prioritize ... in a way of, what\\u2019s the wow factor?\\u201d Martin explains. \\u201cThe wow factor, which I think is truly extraordinary out of the 300, is the fact that it does spatial out of a single box. And it\\u2019s really compelling.\\u201d\\nBoth Patrick and Giles joined Verge editor-in-chief Nilay Patel for The Vergecast to talk about the new speakers, supporting spatial audio, and why this is the time to do it.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'