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b'We\\u2019re talking about this today because we\\u2019ve got tons of experience with these types of situations, these scenarios. And we\\u2019re not going to get walked all over, we\\u2019re not going to get blamed for things that are not our fault. This episode is about being respected. If you disrespect high performers, they can get upset because they work hard to be the best at what they do. And that\\u2019s how we are as an agency. We pride ourselves in being absolutely the best at it. And so when a client comes to us and they\\u2019re used to working with like a smaller agency that would do whatever they said, and we command a higher level of respect because of the work we\\u2019re doing, sometimes they\\u2019re not used to it.

But that\\u2019s really what we expect is respect from our clients. And we give the same respect in return. We\\u2019re totally open to as much feedback as you want to give, but when a client says, \\u201cYou guys aren\\u2019t doing your job, you guys aren\\u2019t getting the results that I think you should be getting.\\u201d

Then it goes down this rabbit hole of personal opinions and we\\u2019ve skewed away from the actual data, right? Like we need and use data to make good decisions. And we\\u2019re making decisions based on the data that\\u2019s coming in. And sometimes clients don\\u2019t understand this and ask us to do things that aren\\u2019t in their best interest.

In this episode, we are going to cover the four most common mistakes we are asked to make, and how we have created systems and ways of communicating with our clients, so we avoid these situations.

These are:

1. Increasing ad spend too quickly. Extremely risky and usually results in big losses.

2. Resetting the learning, sometimes it works, but often it dive bombs the account.

3. Only caring about cold traffic.

4. Blaming the ads when it\\u2019s not the fault of the ads or our responsibility. There are many factors at play, including conversion rates, sales team effectiveness, company operations and culture, and many more.

Check out this episode to learn more as we go through all the details and explain our strategies to avoid these hot messes.

Notes and more here: https://www.spotlightsocialadvertising.com/24

Free Resources:

Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/
Connect with Jason: info@sportlightsocialllc.com
Connect with Eric: eric@sportlightsocialllc.com'