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b'We\\u2019re talking about attribution models for your ads and specifically one main attribution model, which is what Eric\\u2019s developed, so we can give our customers a view-through attribution model with Facebook so they can see their numbers inside of the dashboard. Well, not inside of the Facebook dashboard, but inside of the dashboard that Eric\\u2019s come up with.

This is an important topic, especially now because of the iOS update. We\\u2019ve had a lot of customers and even other agencies come to us and ask, \\u201cHey, what are you guys using for reporting and attribution?\\u201d Because the Facebook dashboard is no longer reporting. And we\\u2019ve heard from a few clients that some agencies aren\\u2019t even reporting on return on ad spend. They can\\u2019t even report on it.

Eric and the team have been working super hard to get the solution resolved. We\\u2019ve partnered with a third-party reporting agency and these guys are awesome. And I think we\\u2019ve got the solution now. So, listen to this episode is you want to know all about our solution, it\\u2019s a game changer.

Basically, we are able to still see view-through data, which was the biggest factor with the iOS 14 update. Our agency has successfully conquered and beat iOS. There still are limitations. It\\u2019s changed the way paid ads work. There\\u2019s no way around that, but the big impact is that we can report on return on ad spend.

Check out this episode to learn more as we unpack all the details. And grab our free download which also explains our strategy.

Notes and more here: https://www.spotlightsocialadvertising.com/23

Free Resources:

Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/'