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When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that can do a better job.

And so, there can be more value for the company to hire out than to hire within. A lot of companies rely on this type of partnership for paid advertising and that\u2019s what we specifically focus on. We have dynamic partnerships that are sometimes difficult. And we want to talk about that today.

We go to great lengths to explain our role in this relationship and keep a constant stream of communication rolling, but this can sometimes get confusing and does not always go smoothly. So today we wanted to go through some of the strategies and tactics we\u2019ve learned through experiences, good and bad, that will help keep these roles well-defined, and the relationships happy (mostly).

Here are a number of highlights from the episode and few of the things we cover:

\u2013 Jason explains why he was MIA for a while.

\u2013 We are fortunate to be good at what we do, and now can say \u201cno\u201d to certain clients.

\u2013 A lot of smaller agencies will say \u201cyes\u201d when they can\u2019t deliver, which can lead to a terrible experience.

\u2013 Our super power is building, optimizing, and reporting on the client\u2019s ad campaign KPIs through clear communication.

\u2013 We optimize the ads, not the website conversion rate.

\u2013 The iOS update has made things a little more challenging, but check back soon because we have a solution.

\u2013 It\u2019s not good to have the client in the ad accounts, micromanaging things.

\u2013 We\u2019re the experts who are in direct communication with platform reps and are up to speed on current best practices.

\u2013 If something breaks, we know how to fix it, the client doesn\u2019t.

\u2013 Clients will have expectations for their ad campaign ROAS, even if we explain that\u2019s going outside of the goal KPIs.

\u2013 There are a lot of factors outside of our control which can affect sales, but it is sometimes easy for the client to blame it on the ads.

\u2013 We do not analyze all of the data, but can hire someone to do that if needed.

\u2013 Our goal is to get our clients the best numbers possible and the best performance from their campaigns.

\u2013 Scaling ad campaigns takes time and does not happen overnight.

And more\u2026 This episode is packed with a lot of principles we have learned the hard way. At the end of the day, we just want to have great relationships with good partners. We\u2019re not perfect, and make mistakes every now and then, but we make sure to do our best and communicate clearly, always.

Also, we\u2019re in the trenches every day running ads. If anyone\u2019s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple released the update iOS 14 Facebook a while back, We will have another episode soon detailing how you can again analyze attribution, but you can get the checklist we put together, you may find a tip or two.

Notes and more here: https://www.spotlightsocialadvertising.com/20

Resources:

High Performance Habits by Brendon Burchard: https://www.amazon.com/dp/1401952852/

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason: info@sportlightsocialllc.com

Connect with Eric: eric@sportlightsocialllc.com