BROADCASTS.com

The reason we\u2019re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We\u2019re going to go through all that today in this episode and answer that for you. And there\u2019s no better way to do that, but to have Kasim Aslam on the show today, he\u2019s the founder and CEO of Solutions 8, one of the world\u2019s top ranked Google ads agency.

We work pretty closely together and refer business back and forth to each other because it\u2019s just too complicated to be good at ads within both platforms, and we\u2019re both dedicated to provided the best service we can for our clients.

During this fascinating and insightful conversion:

\u2013 We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.

\u2013 Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.

\u2013 For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.

\u2013 Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.

\u2013 In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don\u2019t know exactly how it works.

\u2013 We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It\u2019s no longer easy for someone to do on their own or without a specialist.)

\u2013 The question about why you should not write one check to one agency is answered. (Answer: It\u2019s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)

\u2013 And so much more!

In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.

So, listen to this amazing conversation, we learned a lot and I\u2019m sure you will too!

All right. Thank you everybody for listening and we\u2019ll talk to you soon.

Also, we\u2019re in the trenches every day running ads. If anyone\u2019s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.

Notes and more here: https://www.spotlightsocialadvertising.com/18

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect directly with Jason and Eric: info@sportlightsocialllc.com

Spotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/



Kasim\u2019s Info:

Kasim Aslam is the founder and CEO of Solutions 8, one of the world\u2019s top ranked Google Ads agencies, Solutions 8.

Recipient of the Arizona Interactive Marketing Association\u2019s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.

Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com\u2019s ELITE coaching program by their executive team.

His book, The 7 Critical...