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Today we\u2019re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people\u2019s offer right now. This is an insightful episode.

We\u2019re not going to cover a ton of different things, but some important strategies and things that you can think about, and to make sure that these critical things are in your landing pages.

The Basics of \u201cThe Formula\u201d

\u2013 One Singular CTA
\u2013 3 Benefits
\u2013 Social Proof
\u2013 Testimonials
\u2013 Elimination of Distraction
\u2013 Trusted Product Satisfaction
\u2013 Reference Amazon \u2013 Even if it\u2019s not ecomm

Critical Thinking \u2013 Put yourself in your customer\u2019s shoes.

\u2013 This is a process not a formula, and there is no magic bullet.
\u2013 Thinking through targeting.
\u2013 Thinking through the Avatar and what causes them to make decisions.
\u2013 Think through tracking and what platform might be best for what you are trying to accomplish.

Some other important things we cover are how it is important to talk to the client about their sales packages, upsells and cross sells. Do not let them do something they won\u2019t make money on.

Also, if you can get a \u201cSite Audit\u201d where you can get advice and feedback from people that have done this for years and do it all day every day. One good tip could be a game-changer.

We\u2019re in the trenches every day running ads. If anyone\u2019s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We\u2019re going to talk about this in another episode, but get the checklist so you can be prepared.

Notes and more here: https://www.spotlightsocialadvertising.com/15

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason and Eric: info@sportlightsocialllc.com

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/15-landing-page-strategies-proven-to-help-improve-conversions