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11-9 Star Trek Enterprises fanzine letter - ca. 1968
Star Trek may have broken a lot of ground on television, but the marketing of the show went boldly into new frontiers as well. A document aimed at fanzine publishers marks the transition to an "official" newsletter in what we might today call a bit of viral marketing. Tim Gaskill joins us again to discuss the ways Star Trek reaches its fans.
See the documents:\xa0facebook.com/thetrekfiles
Visit the Trekland site for behind-the-scenes access and exclusive merchandise.