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Scott Barnett was chosen as CEO for a company headed for bankruptcy—a job no else wanted. Facing this challenging job straight on, he took the helm.

After he and his team saved that company, he decided to gamble it and his reputation on the idea of creating a restaurant chain, Bubba Gump Shrimp Company, out of a single movie (Forrest Gump)—something that had never been done before. Not satisfied with conventional approaches, he decided to break as many rules as possible along the way.

Whether negotiating with movie studio chieftains, traveling the globe to exotic locations, dealing with international swindlers, coaxing reluctant investors, and battling caricatured financial professionals, he and his team built a world-renowned concept and an industry leading company.

Success, however, led to an inevitable showdown over the company’s future in what became a fascinating exercise in dealing with modern Hollywood, Wall Street, and business-building.