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Business lessons can be learned from surprising places. This week Gary interviews his friend Brett Rutherford, a retired \u201cGreen Beret\u201d on what he learned in his military career and his education to build a successful financial services company. In this interview, Gary and Brett discuss; The specifics of how to do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, the importance of conducting an internal and external SWOT analysis, and a host of other topics. Listen Now!