Moitree Rahman - Building a cross-functional analytics team

Published: Aug. 9, 2022, 7:55 p.m.

Highlights of my conversation with Moitree:

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  • Building an analytics team to support the company's digital transformation initiatives 
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  • The skill sets of an analytics team have become diverse
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  • Investing in emerging technologies and using them
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  • Evaluating resourcing to be able to get the most out of your investment
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  • Business vs technical chops
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  • Finding hybrid skills is a challenge to growing teams
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  • Define your requirements to drive the skill set you need on your team
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  • When do you add new capabilities vs keeping it with external partners
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Meet: Moitree Rahman is a marketing analytics and data professional with 12+ years of experience making an impact in data and tech strategy roles for Fortune 500 companies that span across diverse business verticals, including CPG (Colgate-Palmolive), Telco (AT&T), Media-Entertainment (AT&T/Warner Media/ Xandr) and SaaS (LiveRamp) companies.

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Currently leading the Digital Measurement transformation at Colgate-Palmoliveer efficiently and at scale.

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If you have any questions for Moitree, please feel free to reach out via:

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https://www.linkedin.com/in/moitreerahman/

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I hope you enjoyed the episode. The best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please message me if you want me to cover specific topics with future guests.