Tao of Sports Ep. 88 - Mike Kline (Promotions Manager, Schaumburg Boomers)

Published: April 7, 2013, 7 a.m.

Independent baseball and its promotions are this episode\u2019s focus, with guest Mike Kline, who discusses how the Schaumberg Boomers work against five major league sports, several other minor league competitors, and still draw a large crowd out to the ballpark each home date during the summer. Kline discusses the promotion meetings, where the only response that can\u2019t be given is \u201cno\u201d and how to effectively use small promotional activities to yield big results on a fraction of the cost. Twitter: @MikeKliner