Tao of Sports Ep. 76 - David Higdon (President & Owner, Bakersfield Jam NBADL)

Published: March 26, 2013, 7 a.m.


The NBADL Bakersfield Jam have an interesting history since the team\u2019s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went from a 10,000 seat downtown arena that they couldn\u2019t fill while losing money, to a 400 seat practice facility in which they now generate a large B2B audience amid no walk-up tickets and a tidy profit. The concept is so new that several NBADL teams are looking to see where the Jam\u2019s experiment is a blue print for the future. Twitter: @BakersfieldJam