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Ted Johnson has made a career out of gathering masses of people to events. Whether that be in his former life as a part of a political machine such as the Clinton-Gore campaign or Minnesota statewide offices, or as the Senior Vice President/Chief Marketing Officer of the NBA's Minnesota Timberwolves. Johnson talks about his career in ensuring brand quality, filling the house during the down times, and how to make a proper marketing effort when attempting to gain footing in a state arena funding fight. Johnson talks openly about some of the ways in which marketing sectors can be opened up further to sports fans in the future.