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Tao of Sports Ep. 51 - Ted Tseng (Director of Sales & Marketing, Denver Outlaws)
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Director of Sales & Marketing Ted Tseng has his work cut out for him at Sports Authority Field at Mile High. The Denver Outlaws are one of eight teams in Major League Lacrosse but have set massive attendance records in their seven-year franchise existence. Tseng talks about how the Outlaws have engaged non-lacrosse fans to provoke some of the largest attendances in the history of the outdoor sport with upwards of 29,000 or more, and make some of the other local professional teams a little jealous. Twitter: @Tseng44'