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Tao of Sports Ep. 35 - Matt O'Neil (VP of Sales & Service, NY Red Bulls)
Matt O\u2019Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world\u2019s biggest stage. O\u2019Neill discusses how the Red Bulls have gone after capturing fans, why he doesn\u2019t believe in premium items, and why he chooses to \u201chold the line\u201d on discounting, fan erosion, and mini-packs by comparison of selling a fan on the entire season.