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Tao of Sports Ep. 224 Brad Alberts (EVP/CRO, Dallas Stars)
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Selling NHL hockey in a non-traditional market means focusing on redeveloping your brand, especially during franchise turmoil over ownership issues. Dallas Stars Executive Vice President Brad Alberts talks about the issues surround the team\\u2019s bankruptcy and working with season ticket holders as well as the general fan base to ensure the club\\u2019s survival in a crowd sports marketplace. Alberts speaks about team investment in the market as well as bringing ownership to the fanbase as well as developing a ticket base. Alberts discusses the role of technology in sales and his time with Legends Sales & Marketing. Twitter: @RiponScorer'