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Tao of Sports Ep. 198 Meg Nolte (Director of Partnership Services, Ironman Tri
The Ironman Triathalon isn\u2019t merely a sport, it\u2019s a way of life for most of its athletes. Meg Nolte talks about the relationship between the athletes, Ironman and its corporate sponsors, each who develop a cohesive partnership in order present great events. Nolte also talks about her experience working for ISP, selling college sponsorship as well as her time overseas as a student, which broadened her global perspective on how partnership activation works within different cultures.