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Part 2 of UK Sponsorship Discussions focuses on sports teams\u2019 branding efforts in a changing world of revenues with Two Circles\u2019 Matt Rogan. The discussion centers around some of the ways that a team can brand themselves differently from their competition, and then looks at the UK relegation system compared to the US sports team\u2019s amateur draft and salary cap. An interesting conversation on how to work with a brand that may be 200 years old and what to do when fans affect the brand more than the brand affects the fans. Twitter: @MattRoganSport