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Part 1 of UK Sponsorship Discussions on sports sponsorship branding begins with Activate\u2019s Jeremy Edwards, who shares some of the details on how effective branding works for the sports team\u2019s sponsor. Edwards discusses ROI and a good brand message which creates conversation for the team and sponsor. Typically, the focus on branding is what the team can achieve to the fan, but rarely does it go indepth into the customer\u2019s reaction to a businesses\u2019 sponsorship of their team. The conversation also touches on how a team\u2019s roster has now become their own media channels through social media. Twitter: @Activative