Peak Sports Management is one of the newest corporate sponsorship third party groups servicing collegiate properties. Peak President Ryan Holloway discusses the tricky world of deliverables in a college sports world conditioned to believe in signage, magic wand RFPs and philanthropy masking as sponsorship. Holloway talks about Central Arkansas, Peak\u2019s Sports Management\u2019s flagship property, which has garnered a lot of attention nationally from a striped field concept. Twitter: @PeakSportsMGMT