Podcasts Culture The Tao of Sports Podcast – The Definiti Tao of Sports Ep. 131 Drew Bedard (Sr. Director of Brand Management, Bristol Motor Speedway)

Tao of Sports Ep. 131 Drew Bedard (Sr. Director of Brand Management, Bristol Motor Speedway)

Published: May 20, 2013, 7 a.m.


The discussion of brand goes deep in this podcast episode with Drew Bedard, who talks about just about every way in which a brand is perceived, developed and promoted continuously by a sports team or venue. Bristol Motor Speedway is no different, especially when it comes to several issues which would appear to be easy-wins, like the 55-straight sell-out streak branding which, once snapped, has left tickets available with fans thinking that the event is sold out, thus creating a conundrum of more supply going unused even with the fanbase demand is at all time high. Twitter: @DrewBedard