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Blue turf, a nationally-ranked college football team, a rising NCAA Tournament basketball team, and a flood of attendance doesn\u2019t make Matt Beckman\u2019s job any easier. Beckman has to work with the notion of getting fans to return again in case the team starts to lose, and talks about some of the issues surrounding the rising crest of NCAA sports in Boise. Beckman also discusses select-a-seat nights and his time as marketing director at Gonzaga. Twitter: @MattBeckman_