Tao of Sports Ep. 11 - Brian DiTucci (Director of Ticket Sales, Oakland Athletic

Published: Dec. 16, 2012, 12:03 a.m.


Brian DiTucci has spent over 11 years with the Oakland Athletics, moving up the ranks from a Ticket Sales Representative to the Director of Ticket Sales, focusing on new season ticket sales, group sales, and suite bookings. DiTucci talks about the Service & Value concepts with his sales floor methodology, why discounting randomly can harm a franchise\u2019s ticket base, and how to develop new fans by providing \u201cadded value\u201d to the entire experience. Twitter: @BDIT10