BROADCASTS.com

b"Joel Morrison discusses the rise of the KFC Big Bash League and Women's Big Bash League, which has taken Australia by storm, reducing the time spent in an average cricket match from five days to three hours. Morrison explains why the KFC BBL and WBBL had to break those traditions of cricket in order to reach new, younger fan demographics, and have been embraced by the next generation of sports viewership. Morrison talks about the KFC BBL and WBBL decision to go to a city-team structure, and how the marketing effort was completely different from that of traditional cricket. Twitter: @Morrison_Joel"