Distributed Work Can Be a Competitive Advantage

Published: June 15, 2020, 5 p.m.

The best products are those built to address and solve a problem. Amir Salihefendi\u0107 did just that in his college dorm 13 years ago. He built a simple task management app to help him stay organized. That app would eventually become Todoist, one of the world\u2019s most popular to-do list apps with nearly 25 million users.

Salihefendi\u0107, Founder and CEO of Doist, leads a fully distributed team of more than 70 people located in 30 countries. Doist went on to address its own challenges with productivity and collaboration with the launch of Twist, an asynchronous communication platform that offers a calmer and more organized user experience.

He credits the \u201cremote-first\u201d movement and his ability to hire the most talented team members\u2014no matter where they live\u2014as the secret to success.

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