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Zack Sugarman, deep dive into his 17 years with the Wasserman Group to his current role as Chief Strategy Officer at Demand Sports \u2013 an AI powered top-of-funnel lead generation tool for the sports industry.\nIf you are in sales you need to listen to this. \xa0\n\xa0\nKey Highlights\nFrom college to first role at Sportnet (Wasserman Media Group), doing business development \u2013 finance of action sports films in 2005 (skateboard.com, etc)\nDeep dive into Wasserman group - from 70 people when he joined to 1,700 by the time he left recently (15 offices around the world)\nGlobal Sports Marketing & Entertainment company\nHelping client spend their marketing dollars wisely, negotiate, execute\nMaximizing revenue for teams/leagues (properties)\nTalent manage side \u2013 Jerry Maguire style (NFL to action sports)\n\nGrowth by acquisition \u2013 music talent, celebrity influencers, creating IP & content (UK based CSM, etc)\nAcquisition of Brillstein \u2013 coming full circle (family history, Lew Wasserman)\nCasey Wasserman \u2013 a bit about the man himself \u2013 Chairman of LA 2028 Olympics \u2013 his leadership style\nHis roles over the 17 years (2005-2022)\nStart of digital and social media era and developing a digital division to help monetize content\nEarly days of live streaming \u2013 World Surf League \u2013 live webcast\nProperties \u2013 teams, leagues, federations, conferences, Esports teams,\nDevelop products to offer these property owners \u2013 pre-sale and post-sale services\nNBA Jersey Patch, later NHL, MLB \u2013 one of the big projects \u2013 discussing deal sizes \xa0\n\nDemand Sports \u2013 his role as Chief Strategy Officer\nHow it works, background,\nHelping property rights holders \u2013 top-of-funnel lead generation, using AI to verify contacts, personalized emails\nCoordinate follow up and meeting times for the Property owner (all the upfront work to create warm leads)\nDemand Inc \u2013 tech companies, B2B business \u2013 Lasso tool tweaked to use for sports\nBounce test to check emails are correct \u2013 in real time, etc\nUsing AI to personalize emails, search web to create subject lines and hocks for a personalized touch to email\nTool operates globally \u2013 language specific outreach examples\n40 clients around in the US and around the world\nFee structure and flexible model for Property owners\nContact:\xa0\xa0zack@demandsports.co\xa0 -\xa0www.demandsports.co\n\nUS market \u2013 huge events coming the next few years from FIFA World Cup 2026 to Olympics 2028 and more\u2026 opportunities for brands and property owners\nFinal message on Artificial Intelligence (AI) \u2013 be curious\n\xa0\nAbout\nZack has a proven sports executive with over ~20 years of experience in commercial strategy and revenue creation \u2013 focusing on business development, partnership creation, digital strategy, new tech integration, valuation, packaging, and execution of award winning campaigns and initiatives. Sugarman\u2019s skills include business development (identifying, negotiating, securing new clients), strategy and analytics (fan insights, commercial valuation and packaging, opportunity targeting, partnership creation, and measurement), and relationships (understand the value of connections and have enjoyed consistent networking and having multiple long-term and repeat clients). Zack likes to connect the dots between partners and bring new perspectives together in an effort to generate new value, drive innovation and facilitate new connections across the sports and entertainment business.\nBefore joining Demand Sports, Sugarman spent 16 years in agency leadership positions at Wasserman, most notably leading the Global Properties division worldwide to help venues/teams/leagues maximize commercial revenue. At Wasserman, Sugarman helped drive millions of dollars in commercial revenue for clients including NBA, NFL, NHL, MLS, FIFA, USGA, UFC, NASCAR, Golden State Warriors, Los Angeles Lakers, Seattle Seahawks, San Francisco 49ers, LAFC, New York Islanders, Vegas Golden Knights, CrossFit, Drone Racing League and Salesforce.\xa0 Sugarman was also instrumental in helping AEG land the larg