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Stacey is and has been truly a world leader in Tennis for 30 years, I call her the \u201cFirst Lady of Tennis\u201d but she felt that this should be reserved for a player like Serena Williams. That gives you a great sense of her character, always there to serve the game first and not out to take credit for the amazing work she has done over three decades. Enjoy the deep dive into the rise of the WTA Tour under her leadership, how she learned from David Stern\u2019s playbook and hear how she is planning to host the US Open in August this year.\xa0 Very timely discussion on so many levels and excited to finally have a female voice on the Podcast. \xa0\n\xa0\nKey Highlights\nHow she got started in tennis, as an 8th grader in summer camp\nHer purpose in life, generate the funds to bring Kids into the sport and create a career path\nMore than 50% of Female leaders have played competitive sports, so it\u2019s a great foundation for the future\n15 years at Tennis Canada\nWTA Tour stories \u2013 billions of new revenue during her era\nOpening an office in China (NBA playbook), expanding across Asia and other new markets, expansion of the WTA Tour Final\nPrice money grew by 100%\xa0 (cash is oxygen for sports), PERFORM media rights deal\nPlayers come in cycles and build on the previous generation achievements\nUSTA \u2013 US Open will happen Aug 31 \u2013 Sept 13 (as of today) & lead up events\nDecision process to go ahead, where to host it (remaining in NYC), working with Governor and US government\n80% of players are from around the world, major logistics to get athletes in and out of the country\nRisk mitigation through tests, screening and other measures \u2013 Covid is real and need to take serious\nNormally 850,000 fans on-site, single largest annual sporting event in the world \u2013 this time NO FANS\nLearning from others who have launched live events, Bundesliga, etc and creating new ideas\nHer final thoughts on sports in the next 30 years \u2013 need to be externally focused beyond the sport itself\n\xa0\nAbout\nStacey Allaster is the Chief Executive, Professional Tennis, with the United States Tennis Association (USTA). In this role, Allaster is tasked with setting the strategic vision for the USTA\u2019s pro tennis division \u2013 including oversight of the US Open, Emirates Airline US Open Series, Davis Cup, Fed Cup and more \u2013 and working closely with the USTA board of directors and the USTA pro tennis staff to ensure the continued viability of professional tennis in the United States.\nAllaster was born in Windsor, Ontario and started playing tennis at the age of 12.\nAfter graduating from University, she worked for the Ontario Tennis Association as membership sales co-ordinator and director of player development.\nShe became the Vice President of Sales and Marketing and Tournament Director of the Rogers Cup. In 2006, she was appointed as the President of Women's Tennis Association, a newly created role in the organization.\nIn July 2009, Allaster was promoted to be the chairman and CEO of the WTA Tour, succeeding Larry Scott.\nWhile serving as the CEO, the WTA secured one billion dollars in diversified contracted revenues, which included the partnership with an international media group (Perform).\nAllaster holds a Bachelor's degree in Economics and Physical Education from the University of Western Ontario where she also received a Doctor of Laws, honoris causa (LL.D.) and has an MBA from the Ivey School of Business.\nAllaster was also recently appointed to the Devos Sport Business Management Program Board of Advisors.\n\xa0\n-----------------------------------------------If you are enjoying the\xa0Sports Entrepreneurs Podcast (SEP) series, check out our\xa0Sports Entrepreneurs Mastermind (SEM) sessions\xa0too.\n-----------------------------------------------The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.\xa0 It\u2019s a live online round table format, moderated by Marcus Luer which includes a short pres