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Great discussion with Professor Simon Chadwick, a highly respected academic in the world of sports, with several books and papers to his name and various successful consulting roles across the world combining academics with the real world.\xa0 We take a birds eye look at the world of sports, the hottest topics and issues out there, across Simon\u2019s 20+ year career.\n\xa0\nKey Highlights\xa0\nHow it all started, growing up living across his local team, Middlesborough \u2013 passion passed down by generations\nPremier League paper in mid 90s got the ball rolling, leading to a PhD with his thesis focused on Football Shirt deals in English Football\nHow to connect a brand to the heart of the fan through shirt sponsorship discussion\nWorking with overseas Master & PhD students to study overseas fan behavior, how do fans in China pick a \u201cfavorite club\u201d\nStories \u2013 Ferran Soriano early vision at Barcelona & Manchester United Tour lessons from 2005\nLessons learned from trips and work IN PLACES INCLUDING THE GULF, China, Russia, - understanding the differences and impact on sports. Teaching around the world from Brazil to Japan TO THE UNITED STATES\nQatar Supreme Committee for Delivery & Legacy \u2013 work with them prior to the World Cup\nOur discussion on \u201cmigrant worker\u201d issues and \u201cSports Washing\u201d history lessons, politics, nation branding, etc\nChina \u2013 what is happening since Covid \u2013 recent Winter Olympics, dropping the AFC Asia Cup (Football) as host (Geo political issues)\nPublic sector entrepreneur \u2013 writing books looking at Mega trends (Managing Football, Handbook of Sports Marketing, etc.\xa0 New book \u201cThe Geopolitical economy of sports\u201d \u2013 coming out this year (Publisher: Routledge)\nWomen\u2019s sports discussion, opportunities and challenges\nEsports & Gaming \u2013 how countries take advantage of investments in Esports to build new industries, ie. Korea, Saudi Arabia, China\nSports coming out of Covid \u2013 survival of the fittest, concentration of power (industrial concentration)\nRecession talk vs Mega Media deals globally (how to explain it) \u2013 polarization\n\xa0\nAbout\nProfessor Simon Chadwick is a researcher, writer, academic, consultant, policy advisor, and speaker with more than twenty-five years experience in the global sport industry. His work focuses on the geopolitical economy of sport.Chadwick is Professor of Sport and Geopolitical Economy at Skema Business School in Paris, where he is also a member of its think tank - Publika - as well as Programme Director of Skema's Global Executive MBA in Sport.Simon previously co-founded and directed Emlyon Business School's Centre for the Eurasian Sport Industry, the University of London's Birkbeck Sports Business Centre, Coventry University's Centre for the International Business of Sport, and Salford University's Centre for Sport Business. In addition, he has worked at several of the world's most prestigious business schools, such as IESE in Spain, Otto Beisheim in Germany, Tsinghua in China, COPPEAD in Brazil and Waseda in Japan.He has written numerous articles, books and research reports for the likes of Forbes, Sloan Management Review, the Wall Street Journal, The Economist, Forbes, Thunderbird International Business Review, Mastercard, Newsweek, Reuters, Time, Routledge and Financial Times Prentice Hall. Chadwick has consulted for some of the biggest names in sport, such as FC Barcelona, UEFA, Adidas, the Association of Tennis Professionals, Nielsen, the European Clubs Association, Ping, Formula E, Coca Cola, and the Asian Football Confederation. Simon tweets via @Prof_ChadwickSome examples of his writing can be found via channels including:https://www.iris-france.org/geosport/https://www.policyforum.net/authors/simon-chadwick/https://theconversation.com/profiles/simon-chadwick-94601/articleshttps://www.ejinsight.com/eji/author/id/10880\n\xa0\nFollow us\xa0on our social sites for the latest updatesInstagram:\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\xa0https: