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Seth Berger has seen it all, took the risks as an Entrepreneur, build an iconic brand in the process (AND1), sold the business, with success and failures along the way. He shares his amazing stories here with us with a smile and laughter. The Sixers Innovation Lab gives him now the playground to follow his passion, being a Coach at heart. Listen and learn. Tons of incredible Entrepreneurial lessons in here.\n\xa0\n\xa0\nKey Highlights\n\nHow it all started - coming out of Wharton Grad School - AND1 Database Marketing business early days...\nGreat Entrepreneurial start up stories not to be missed\nThe real AND1 started in a Pizza place\nAs an Entrepreneur you are winning and losing every day.\nEgo is the brother of insecurity. And Seth has no time for either\nFocus on 16 year old Basketball consumers - AND1 T-Shirts were born\nSome luck - MJ retired for the first time and his brand stopped selling and retailers were looking for something new\xa0\nFrom T-Shirts to Shorts to Basketball Shoes - almost bankrupted the company in the process\nIncredible Stephon Marbury story - Marbury 1 - break an ankle with SM\nBusiness took off from there hitting USD 280 mil in revenue and become 2nd biggest Basketball shoe brand in the USA\nCreativity a key to the success - great slogans "call me Mayor because I spend all my time downtown" \U0001f602\nCommitment and focus and no space for ego\nBirth of Mixedtape Tour and ESPN's Streetball\nSelling the company - the stories and emotions behind it\nThe story behind "Tai Chi" - Vince Carter, 2000 NBA Slam dunk contest\nHoops TV - ahead of its time and despite all efforts it failed\nSixers Innovation Lab (SIL) - reconnecting with Scott O'Neil & HBSE\nSIL's USP - access to HBSE network and affiliated services and cash\nInvested in 14 companies, sold one so far\nFrom sports gambling, Esports to health drinks - broad range with a focus on B2C - examples\nWhat are the three most important factors to chose investments: Market, Team, Idea \U0001f4a1\nAsk the right questions. Technology today allows you to find the right answers\nFocus currently on US companies but open to others\nGaming & Esports - it's real and might become bigger than real sports\nSIL's three investment in this space (U.gg,..)\nBetting on young talent\nBasketball "Coach" at heart\n\xa0\n\nAbout\n\nManaging Director, Sixers Innovation Lab\n\n\nSeth Berger earned his MBA in 1993 from the Wharton School and his Bachelor of Arts in Economics from University of Pennsylvania in 1989. Seth has been the CEO of four businesses in the consumer space, and his fifth \u201cventure\u201d has been to build an elite high school basketball program as Head Coach. In these ventures, Seth has started with a hyper focus on the understanding of the target consumer, with the philosophy that every consumer business must meet and communicate a specific consumer need to survive. After that, he has worked to create branding and marketing strategies to drive messaging that sticks in a world of constant consumer messaging.\n\xa0\nAND 1 \u2014 1993-2000, 2002-2005\nAs Founder and CEO of AND 1, he ran an upstart basketball sneaker, apparel and entertainment company. After starting out selling screen printed tee shirts in 1993, the Company moved into the broader apparel and footwear market. AND 1 reached its height it 2001, when it attained the No. 2 spot in the US basketball footwear market. At its peak, AND 1 had revenues of $285 million, including its licensees. In addition, AND 1\u2019s entertainment division created the Mix Tape tour and Streetball, an ESPN series that was the No. 1 rated show among male teens, eclipsing SportsCenter. AND 1 also donated more than 5 percent of its annual profits to youth-based charities. In 1999, the partners sold a stake in the business to TA Associates, a venture firm out of Boston. In 2005, the company was sold to American Sporting Goods, a private shoe company based in Irvine, Calif.\n\xa0\nHoopsTV.com \u2014 1999-2001\nSeth served as CEO of HoopsTV.com from 1999-2001. He helped raise $15 million in financing for the bus