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Sam takes us into a deep dive tour of the fascinating world of SINA Sports, part of Sina- Weibo Group, China\u2019s largest Social Media group (the Facebook, Twitter, Instagram of China, all rolled into one).\n\xa0Key Highlights\nChina perspective on Covid-19, Sina Sports planning\nEarly eye on sports thru law Degree \u2013 well established route\nGo back to his roots \u2013 NBA China first role in sports\nChina Sports Social Media 101 \u2013 Sina \u2013 Weibo (Micro Blog)\nWeibo \u2013 the Twitter, Facebook, Instagram blend of China (biggest open Social Media platform in China)\nWechat \u2013 closed social media in comparison plus other functions (Whatsapp on steroids)\nBusiness model \u2013 advertising driven, driven by large traffic\nSina Sports \u2013 how it started and where it is now\nThe Crazy years of Chinese Sports Media rights\nMonetization of Content, Chinese learning & the same challenge everywhere\n\xa0Sina Sports three pillars :\nDigital Media\nSocial Media\nOffline Events\n\nOffline events \u2013 owning events, IP and content (3-on-3 Basketball, Futsal and Skiing) \u2013 massive numbers\nLarge logistics across the whole country, over 100 stops for most of the sports, including Skiing, venturing overseas\nFocus on \u201cMobile friendly\u201d sports, core audience of Weibo\nEvents are very sponsor friendly and driven, fully integrated with their Social Media platforms\nFrom Amateur to Elite League\nHis advisory roles for various groups, entrepreneurship, learning\n\xa0\nAbout\nSam Li is the Head of International Business Strategy for Sina Sports where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing.\nHe was previously an Associate Vice President with the National Basketball Association. Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.