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Robert M\xfcller von Vultejus has been on the forefront of Sports Marketing for decades, as would appear in many different companies, but in reality, these groups were often an \u201citeration\u201d of previous legacy businesses.\xa0 Operating for 25 years from Hamburg, Germany, Robert gives us a great inside look into all the companies and is now one of the key executives to take Sportfive 2.0 back to its glory days globally.\xa0 Listen to his fascinating career and stories across UFA Sports 1.0, Sportfive 1.0,\xa0 Lagardere, UFA Sports 2.0 to now Sportfive 2.0 again.\n\xa0\nKey Higlights\nRobert's start into the industry, studied Sports Management in Bayreuth, while studying and DJ-ing started his first agency\nUFA Sports 1.0,\xa0 in Hamburg,\xa0 his boss Bernd Hoffman, ownership by Bertelsmann Group/RTL - the old Media Rights arbitrage game, buy/sell rights\nMerger of UFA Sports with Sport + (Sports marketing arm of Canal+) and\xa0 Jean Claude Darmon (French sports marketing group) \u2013 new group called Sportfive, managing the German and French culture -\xa0 lasted a few years and was sold again to Advent (US PE Group). Opportunity for management to participate in deal.\nNew focus on \u201cComprehensive Marketing\u201d of 25 Football Clubs in Europe\nDifferent models of upfront guarantees and other facilities to clubs and rights holders \u2013 mostly internally funded based on EBIT of Euro 90-100 mil\nNext sale to Lagardere Group (French again) for EURO 860 million (US$ 1 b)\xa0 - good move from a shareholder point of view, but company culture suffered (entire senior management left)\nUFA Sports 2.0, starting again with the team that left Lagardere Sports and found RTL as investors again\nNew way of working with rights holders, open book, more transparent way \u2013 helped to grow the new business , starting in 2008 during the global financial crisis\nSold UFA Sports 2.0 to Lagardere Sports (RTL was looking to exit, change in strategy)\xa0 - initially Lagardere was black listed until discussion with Philipp Hasenbein changed the view\nLagardere, where did it all go wrong. Multiple reasons \u2026\u2026. And Recently sold for a fraction of the original value to HIG Capital\nSportfive 2.0 (after the purchase by HIG Capital), reason to go back to the old name, 1,000 strong team with offices in Germany and across Europe, US, Asia\nFocus on Selling, still strong portfolio across the regions from rights representation to talent business and consulting\nStrong believe that the Agency business is still very important in the ecosystem but a new approach is needed \xa0\nSportfive in Esports \u2013 RIOT Games tournaments in Europe, T1 from Korea\nCareer highlights and worst moments\nHis view on sports going forward after Covid and during the pandemic\n\xa0\nAbout\nRobert Mu\u0308ller von Vultejus, born in 1969, graduated in sports economics at the University of Bayreuth in 1994. He started his professional career at UFA Sports GmbH as a manager in media rights marketing in the same year. From 1997 to 2002, Mu\u0308ller von Vultejus was responsible for the European football business as a member of the management board. In 2001, UFA Sports was renamed Sportfive and Mu\u0308ller von Vultejus was appointed Managing Director with responsibility for the German business. \nIn December 2007, Robert Mu\u0308ller von Vultejus left the Sportfive Group and in 2008, together with former high-ranking Sportfive managers, he founded a startup company named UFA Sports, later renamed U!Sports GmbH. The start-up was bought by the Lagard\xe8re Sports Group in 2015 and became part of the global network of Lagard\xe8re Sports and Entertainment. In addition to his role as Managing Director of Lagard\xe8re Sports Germany, Robert Mu\u0308ller von Vultejus continued to be Managing Director of U!Sports and moreover was responsible for the European Business Development Unit of Lagard\xe8re Sports and Entertainment. In April 2020, Lagard\xe8re Sports and Entertainment was sold to H.I.G. Capital. \nIn 2020, Mu\u0308ller von Vultejus has been appointed Chief Growth Officer (CGO) and is one of four members