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Our guest Prof. Dr. Sascha Schmidt, a German Sports Business Professor with a McKinsey background. We look into the future of the industry, with his book \u201c21st\xa0Century Sports\u201d.\xa0 We explore the different technologies, how to categorize them and how to create your own tool to better follow the trends and take advantage of them.\n\xa0\nKey Highlights\nEarly days from Uni to his first Consulting gig at McKinsey working in Switzerland, New York and South Africa.\nThesis for his Phd \u201cWalk the talk\u201d, do company\u2019s deliver on what they promise\na-connect \u2013 German operations, develop business with sports clients in Germany, bring top tier consultants and sub-lease them to multi-national companies.\nInstitute for Sports, Business and Society \u2013 Dietmar Hopp one of the founding partners (SAP Founder, Billionaire and owner of TSG Hoffenheim)\nExploring SPOAC \u2013 Sports Business Academy by WHU , Havard Business School Case studies and MIT Sports Entrepreneurship Bootcamps\nBook \u2013 21st\xa0Century Sports \u2013 essay collection, how technology will effect sports in the future. \xa021st Century Sports (whu.edu)\nAthletes and tech impact on them\nSports Consumer \u2013 how tech changes consumption of sports\nManagement \u2013 how the sports executives and leaders use tech\n\nImpact of AI in sports \u2013 example scouting , science and art\nMoneyball and new tech coming \u2013 motion tracking technology, even used for amateur sports\nMan(kind) vs Machines \u2013 how far has it come and will it go\nFan controlled sports leagues (Fan Controlled American Football in the US) - younger sports fans, different consumption habit, want more participation\nLessons on Customer Engagement from Fan Controlled Football\n\nConsumer tech in sports, AI \u2013 individualization of content, virtual arena\u2019s, metaverse \u2013 Sportsfix white paper example (and learning effect of Amara\u2019s law)\nManagement and tech \u2013 can be overwhelming \u2013 below a simple matrix navigation system to sort through the tech jungle\nPhysical tech\xa0 (robotics, wearables)\nData processing (AI, Quantum tech, etc)\nHuman interaction tech\nVALUE to:\nAthlete\nConsumer\nManagement\n\n\n\nNew Football concepts from Kings League (Gerard Pique), Baller League, The Icon League (Toni Kroos)\nDeliver an online experience, streaming, voting, influencers\nThe Golf League (Tiger Woods, Rory McIlroy, etc)\nIPL \u2013 Indian Premier League Cricket\n\nBlending sports, music, fashion, education \u2013 edutainment products\nEsports discussion \u2013 big push in Asia and Middle East,\xa0 World Cup of Esports in Saudi \u2013 US$ 60 million prize pool (new Club Championship concept), difference to traditional sports, publishers control\nTraditional Football teams entering the space \u2013 diversification moves\n\nFC Barcelona \u2013 new approach in the tech and digital space with Barca Media\nTransformational Technologies Course \u2013 in partnership between WHU, MIT and Borussia Dortmund\nbvb.de/online-course/transformational-technologies-by-borussia-dortmund?cmpscreencustom\n\nSports becoming an Asset Class \u2013 new institutional capital coming in \u2013 SMRF Capital \u2013 new value creation, still in development\nBundesliga and new Investors collapse\nResource:\xa0 WHU European Sports Business Program\n\xa0\nAbout\nSascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management. At the same time, he is the academic director of "ESBP - European Sports Business Program\u201c of WHU, ESSEC Paris and Stockholm School of Economics as well as affiliate at the Laboratory for Innovation Science (LISH) at Harvard University in Boston/USA.\xa0\nHe studied economic sciences at the Universities of Essen and Zurich, where he also graduated with a doctorate. At the invitation of Harvard Business School faculty he worked in Boston as a visiting scholar, after which he joined strategy consulting. After several years at McKinsey, Sascha was appointed director of the ICS research program at the University of St. Gallen, and qualified as a professor at the EBS University (habilitation). He then entered into the