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Peter Draper, a true Yorkshireman with an incredible career in UK sports from UMBRO to Manchester United and many more.\xa0 We are going all the way back to 1977 and how it all started with the English Basketball Association.\xa0 Join us for an incredible journey through English sports history. \xa0\xa0\xa0\xa0\n\xa0\nKey Highlights\nHow it all started, from Rugby to Basketball \u2013 1977 -1986 , from school and amateur player to administrator in the English Basketball Association in Leeds \u2013 sports history\nUMBRO \u2013 big move (40 miles across the country\xa0\U0001f60a) as marketing executive in 1986 (his wife asking \u201cwhat did you apply that for\u201d\xa0\U0001f60a)\nUMBRO, a sports apparel and equipment manufacturer was formed in Wilmslow, England, in 1924 and was the distributor of adidas shoes initiallyEvolution of the brand across Football and Peter\u2019s roles in B2B\nSponsor and kit supplier of the English National Team and Brazil (when they won the World Cup in 1994) and a mix of top players\nAjax, Inter Milan, AC, Rugby British Lions,\n\nNext stop, Manchester United, with Peter Kenyon \u2013 in 1999 (had just won the triple \u2013 flying high on the field), first proper Marketing Director in the clubLess is more approach \u2013 Champions League model\nSwitching from Sharp (a long term partner) to Vodafone (before Mobile was a big category) as Shirt sponsor, the stories behind it and the money involved\nNo real data points available yet, first research done and how Peter used it to renew Vodafone (ROI & ROO)\n\nBig Name players, from Beckham, Giggs to Cristiano Ronaldo \u2013 how to work with them - Alex Ferguson and his philosophy\nBig \xa0overseas Tours, first proper execution \u2013 Asia Tour in 2001 (Malaysia, Singapore, Thailand) and USA in 2003 \u2013 massive response\nLoose Lips Ltd (the meaning behind it) \u2013 brand marketing, strategy and sponsorship consulting past 18 yearsPeter sharing insights on a big project that hasn\u2019t seen the light yet (Premier League)\nOther projects, including Harry Potter digital\n\nCAA Sports \u2013 mismatched expectations\nPeter Lim, Manchester United F&B and Valencia CF owner (Singaporean Billionaire)Valencia CF stories\n\nFIFA World Cup 2030 \u2013 final discussion and debate\n\xa0\nAbout\nPassionate and knowledgeable about sport and the\xa0marketing\xa0that drives the industry,\xa0Peter Draper\u2019s knowledge of the marketing of international football positions him as an expert and sought-after keynote speaker on branding, marketing and customer experiences.\nStarting out with basketball early in his career, Peter turned a hobby into a job when he accepted a position with the English Basketball Association in 1977. Promoting major basketball events at international venues including Wembley Arena and The Royal Albert Hall, he soon became adept at knowing how to deliver exactly what sponsors want.\nJoining sportswear company Umbro in 1986, Peter was instrumental in building the brand into an international contender and as European Marketing Director, he drove the business to major success until it was sold in 1999. Peter secured contracts with the England and Brazil national teams, Euro 96, Manchester United, Celtic, Inter Milan and Ajax, as well as personal agreements with Pele and Alan Shearer.\nAfter Umbro Peter joined Manchester United as the club\u2019s first Group Marketing Director. He was in charge of the development and implementation of their international sponsor-partner programme, partnership relations and oversaw communications throughout the business.\nNon-Executive Director of international creative communications agency IRIS Nation, Peter has also founded his own \u2018passion brands\u2019 strategic consulting business Time & Tide.\nHe works closely with many organisations including The National Trust, Cancer Research UK, The Football Association, The FA Premier League, Haymarket Publishing, Chelsea Football Club and brands such as Smirnoff, Sony Ericsson, Typhoo, Starwood Hotels and Duchy Originals.\nPeter is a member of the Advisory Board for various diverse businesses, and he worked with JK Rowling to s