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Papa Massata Diack is a true African Sports Entrepreneur from Senegal and has been involved in some of the biggest events and deals across the world of sports. He is no stranger to controversies and in this Podcast you will hear \u201chis\u201d side of the story.\xa0 Listen and then you decide what you think happened in those IAAF corridors. Plus some great insights into the world of African sports. Enjoy.\n\xa0\nKey Highlights\nHis early days at ISL Marketing, projects in Qatar, South Africa across Football, Athletics, etc\nStarting Pamodzi Sports Marketing & Consulting in 1997 with offices in South Africa, Togo, Senegal, etc\nGetting involved in IAAF after ISL\u2019s bankruptcy and Dentsu\u2019s take over of the contract\nInvolved in Football projects across Africa\nAppointed as IAAF consultant across 9 Emerging Markets via AMS (China, India, Middle East, Africa, Mexico, etc) bringing in over US$ 200 mil in revenue from big emerging market companies (Samsung, Sinopec, etc)\nWhere it all went wrong with Russia in 2013 \u2013 Daily Mail report\nTransferring money got him into trouble\nBritish Press using the Russian Doping story to tarnish his father\u2019s leadership (Liam Diack) and pushing Sebastian Coe as the new IAAF President\nSports politics and geo political issues being used for the IAAF Presidential election\nCurrent law-suit filed by WADA against his father and himself to investigate sports marketing contracts.\xa0 Scaring off sponsors and host venues\nBritish and German media attacks\nHis experience as an African Entrepreneur in the world of sports, inspired by Nelson Mandela and thoughts on racial tension\nThe future of Sports Marketing on the African Continent \u2013 upcoming sports and regional blocks\nSenegal hosting the Youth Olympics in 2022\nNBA African League\nMartial Arts, Cycling Tours, etc\n\nEsports & Egaming in Africa growing with infrastructure improving\n\xa0\nAboutWith more than 25 years of experience in the sports world, Papa Massata DIACK acquired a solid mastery of Public Relations, Event Management,Marketing, strategic development and management of major projects. A true professional, Papa Massata puts his expertise at the service of sports institutions and community as part of his advisory activities. Since 1997, PAMODZI Sports Marketing & Consulting's Mission has been to be a leader in African sports marketing.\nSold over USD 678 million worth of contracts in Athletics and Football.\nInvolved in organization of 8 African Cup of Nations, 7 African Athletics Championships, 8 IAAF Invitational Meetings in Nairobi, Dakar, Cape Town, Johannesburg, Abidjan, Doha, Ponce, Bel\xe9m and Kingston. Worked on 7 IAAF World Championships ( Stuttgart, Gothenburg, Osaka, Berlin, Daegu, Moscow and Beijing) and 2 World Cup in Athletics (Havana and Johannesburg).-----------------------------------------------If you are enjoying the\xa0Sports Entrepreneurs Podcast (SEP) series, check out our\xa0Sports Entrepreneurs Mastermind (SEM) sessions\xa0too.\nThe SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.\xa0 It\u2019s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.\xa0 The direction of the discussion is truly influenced by the participants of the given session.\xa0 It\u2019s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.\xa0 Please register\xa0HERE-----------------------------------------------Follow us on our social sites for the latest updatesInstagram:\xa0https://lnkd.in/ferKA6NFacebook:\xa0https://lnkd.in/fw7Z_9hLinkedIn:\xa0https://lnkd.in/fVQzNj5Website:\xa0https://marcusluer.comhttps://marcusluer.comhttps://marcusluer.com/mastermind-----------------------------------------------Feel Good by MusicbyAden\xa0https://soundcloud.com/musicbyadenCreati