Oleg Butenko, "From Russia To Gaming"

Published: Oct. 2, 2020, 5:32 a.m.

Oleg Butenko has an incredible life journey, coming to the US as a young boy from Kazakhstan and then moving back to Russia in his twenties to build hugely successful businesses there and now back in the USA for more. He is an extraordinary Entrepreneur and sees emerging trends before others and then goes after them like there is no tomorrow.\xa0 From his huge success in building and selling tech businesses in Russia over 20 years to now building a new Gaming business in the US with a global focus.\xa0 Listen, learn and be inspired.\nKey Highlights\nLate 80s/early 90s, at the age of 13 he moved to California from Kazakhstan\nDot.com boom in late 90s, everyone building online products and he saw the need for engineer talent from Russia in the US\nEarly 2000, went to Moscow living out of a suitcase initially which turned into a 20 year journey in Russia\nDigitizing content, from older Soviet movies to News shows and sold the company to a Russian Newsgroup\nCreating new digital services for Mobile Devices, get to the phone and you get to people\u2019s wallets, from Mobile TV, SMS to Ringtones/Ringback tones (8 billion dollar industry, 40% in Asia), partnerships with Mobile Carriers\nLooking East (China) for technology, business model and equipment and West for content\nLow credit card penetration and mostly Pre-paid model in Russia (similar to Asia)\nHis time building Megalabs within MegaFon (2nd largest Mobile operator in Russia), lots of learnings\nLaunched UMA (United Media Agency) \u2013 build leading music streaming platform and sold it to Mail.ru \xa0\nMail.ru, multi billion dollar group, owns VK \u2013 Facebook of Russia, Online Games, Search, etc\nLocal digital players beating the big US groups in their own game\nAnton Cherepennikov, new partner in Esports . ESForce (owned several teams, Virtus.pro, Navi, SK Gaming), Esports arena, etc\xa0 - sold business to Mail.ru as well \xa0\xa0\xa0\xa0\nVY Esports \u2013 the latest tech venture, hosting virtual events, creating new type of content, entertainment focus, not professional competitions and some big investors\nGaming as a whole is the key (much larger industry), Esports is a small part of it\nBuilding a Virtual Destination, create own events, showcase talent, TwitchCon with a twist in virtual space\nGame1 and VY Esports partnership, to create new type of Gaming content, main stream audience focus and bring big brands into the space (Russia vs USA competition as 1st project)\nStyngr \u2013 Music and Gaming venture, personalized Music for Gamers\nHow to bring sponsors into Games, examples from Garena.\xa0 Games become powerful platforms for brands to reach massive audiences\nAbout\nOleg Butenko is the CEO of VY Esports, a global esports company which is launching a tech platform to host virtual events in the esports and gaming space. A seasoned tech entrepreneur, Oleg has a successful track record of having founded six companies worth more than a billion dollars, in the global marketplace. VY Esports is backed by a notable group of organizations including:\u2022 The Raine Group\u2022 Elysian Park Ventures (LA Dodger\u2019s Ownership Group)\u2022 Warner Music Group\u2022 Courtside VenturesIn addition to founding VY Esports, Oleg is a tech investor in seed to early stage companies offering a trifecta of strong teams, aligned with market trends and offering a unique proposition. His latest venture is Styngr, a tech platform for integrating and licensing musical content into game play for greater personalization.A pioneer in the field of digital music and the gaming space, Oleg created one of Russia\u2019s premier mobile music, television, and payment platforms, which was successfully acquired by Russia\u2019s second largest telecommunications company. He then served as CEO of its product and innovation unit, leading the business from inception to a billion-dollar-per-year revenue subsidiary.In 2014, Oleg founded United Media Agency (UMA), Russia\u2019s leading music streaming content aggregator which represents all digital music on Mail.ru (including VK.com and Boom). He was