BROADCASTS.com

Great stories and learning from Murray Barnett\u2019s illustrious career across NBA, ISL, World Rugby and F1 to turning entrepreneur with his own boutique consulting agency during the pandemic. Lots of wisdom and great sharing from his journey over the past 2 decades.\n\xa0\nKey Highlights\nStarting at Orbit, Satellite TV space in Rome, Italy and some Italian House Music\xa0\nFrom Rome to Budapest to the NBA Europe in Paris \u2013 plan, plan and plan again \u2013 amazing level of detail, great lessons from David Stern\xa0\nLessons from being at ISL Marketing for the final years of the agency handling FINA & FIBA accounts. If it sounds too good to be true, it probably is too good to be true (ATP disaster)\xa0\nNext stop ESPN, Russell Wolf offering a role as Employee #1 in ESPN\u2019s Disney office in London\nHis focus at ESPN International \u2013 selling rights portfolio to other broadcasters, supervising ESPN channels in Middle East & Africa , identifying new opportunities to build the brand \xa0\xa0\xa0\nBig international expansion and ESPN UK (Premier League rights for one cycle) \u2013 what worked and didn\u2019t work\xa0\nSuccess stories, ESPN Middle East, growing to 3 channels on ART and growth of ESPN Latin America and learning from top Disney/ESPN executives\xa0\nESPN MVNO (ESPN The Phone) \u2013 culture of trying lots of new things and turning failure into learning to pivot into new areas\nWorld Rugby (IRB),\xa0 Chief Commercial Officer role, from TV to sponsorship to hospitality.\xa0 Rugby World Cup 2015 in England and other competitions (HSBC World Rugby Sevens Series deal)\nRugby\u2019s different philosophy as a sport and significance of rebranding the sport to World Rugby, Olympic inclusion for Rugby Sevens\xa0\nRugby World Cup scale and size \u2013 US$250 million per event & Maradona visiting Twickenham story\xa0\nPrivate Equity in sports - bringing external \u201cinfluencers\u201d to push change in sports, the role of \u201coutsiders\u201d like CVC and similar groups investing and coming into sports with a different perspective\xa0\nFormula One Management \u2013 Head of Global Sponsorship & Commercial Partnerships \u2013 track side and hospitality packages \xa0\xa0\xa0\xa0\xa0\xa0\nMassive ten year deal with Aramco (largest company in the world, Saudi Oil giant) and how AWS (Amazon Web Services) came into the sport\xa0\nAramco deal unpacked and how the deal happened.\xa0 And the big difference between selling TV rights and sponsorship deals.\xa0\nF1 Esports, fan festivals and other new innovations\xa0\nFounding 26West Sport during the Pandemic , boutique sports consultancy specializing in TV rights, sponsorship and commercial development\xa0\n\u201cLearning\u201d being an entrepreneur the past year\xa0\n\xa0\nAbout Murray Barnett\nMurray Barnett is a Sports Marketing professional with over 20 years\u2019 experience in Media, Marketing & Sponsorship worldwide. He has uniquely worked for sports leagues, governing bodies, TV/media companies and sports marketing agencies.\nStarting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities.\nUpon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming.\nAmongst ISL TV\u2019s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories. From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast English Premier League, Rugby and US Sports for four seasons.\nAfter 11 years at ESPN, Murray was recruited for the role of Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality.\nFollowing the change of ownership at F1, Murray was asked to join