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Michel Masquelier had an incredible career with IMG over 35 years starting as an Intern and finishing as the Chairman of IMG Media and SNTV.\xa0 Over that time he had the privilege to work with and learn from the charismatic owners from Mark McCormack,\xa0 Ted Forstmann to Ari Emanuel at the end.\xa0 Pioneering a variety of new innovations and setting up new business units over his tenure. Fascinating stories of an amazing career.\xa0 Also check out Michel\u2019s new book \u201cThis is not a Dress Rehearsal\u201d for more.\nLink to the book: http://getbook.at/NotADressRehearsalInstagram: https://www.instagram.com/m_masquelier/\n\xa0\nKey Highlights\nTaking a plunge and heading over the channel from Belgium to the UK to seeking new challenges in London\nReading Mark McCormack\u2019s book and being inspired to seek employment with the company (1985), working for free at the beginning\nFirst role in sponsorship activation, with Yves St Laurent and later focusing on sales in Benelux countries\nWinter Olympic Games in Albertville, France \u2013 advising the Organizing Committee\nMark McCormack, first interaction \u2013 \u201cyou the guy who plays golf before coming to the office in the morning\u201d story\nA man of amazing innovation, vision and anticipation\n\nSetting up the Office in Brussel, at the start of the European Union\nAfter 10 years, took a six months break and toured the world \u2013 NY Office story\nNext stop, Media Division, selling Media rights, involvement in pioneering projects (China Football story)\nIntrapreneur within the company, building teams, leadership style (Love & Respect)\nHead of Sales Europe, Head of Sales Worldwide to President IMG Media\nEuropean Tour Production deal and Mark\u2019s vision and foresight examples\nThe shock and worry when Mark suddenly passes away across the organization\nTed Forstmann era starts \u2013 US$ 750 mil purchase \u2013 leader in Private Equity\nNew focus on \u201cownership\u201d in sports,\xa0 becoming a small shareholder in the business\nTed initially wanting to replace him due to clashes in strategy before new found respect\nFrustrating moments with Ted when it came to Minimum Guarantees for Media Rights\nNext Super-agent Ari Emanuel backed by PE money takes over (US$ 2.4 billion deal) and his drive and vision for the company (WME -IMG leading to Endeavor)\nMoving from President of IMG Media to Chairman of Events/Media, slowly winding down\nHuge growth from UFC deal to recent IPO at US$ 10 billion valuation under Ari\u2019s leadership and future of industry thoughts (data the new gold)\n\u201cThis is not a dress rehearsal\u201d, his book about his experiences and journey \u2013 coming out in December 2021\n\xa0Reminiscing about the parallels of our careers and philosophy in life\n\xa0\nAbout Michel Masquelier\nMichel Masquelier is an Entrepreneur that has spent over 3 decades at the heart of the sports industry. Making his way up the ladder from intern to Chairman, he has become a respected leader in his field, and recognized as peoples manager.He now takes on the role of advisor to governing bodies, media organizations and private equity firms. He is also an active investor, board member and consultant for small enterprise, with a focus on the media industry. Michel is still a compulsive networker, but his passion has shift to stimulating education, especially amongst future generations. In the same spirit of innovation and disruption, he is involved in philanthropic projects, motivational speaking and development of educational programs for young executives.More recently he has been working on a book - This is not a Dress Rehearsal.In this part-memoir, part-manifesto and career guide, all inspiration-from-the-heart book, he shares stories from his early life in Belgium to his unique experiences rubbing shoulders with sports stars, business moguls and media pioneers. With open and honest examples of his triumphs, failures, and everything in between, there is something for everyone \u2013 the sports fans, the misfits, the motivated and the intrepid.\n\xa0\nFollow us\xa0on our social sites for the latest updates