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Lucien Boyer, a rock star with a French accent in the world of Sports marketing, with an amazing career and stories to back it up.\xa0 Enjoy our journey through Lucien\u2019s career across France, Australia and the UK, from the America\u2019s Cup to FIFA World Cup and Coca-Cola to Louis Vuitton.\xa0 Lucien has leveraged the power of major global competitions and major commercial partners throughout his career. Enjoy the stories and the learning. \xa0Plenty of it.\n\xa0\nKey Highlights\nAs a student getting involved in raising money for the French Challenger\u2019s Boat for the America\u2019s Cup, which takes him to Australia\nEyes opened to the power of sports and combining his passion of sports with interest in marketing\nFrom Saatchi & Saatchi to Larousse Lamborghini Formula One\xa0 - driving revenue from 20 mil to 120 mil French France (pre EURO)\nLearning activation, telling stories for sponsors, branded content and content marketing\nLifestyle Marketing Group (LMG), his first startup incubated by Saatchi & Saatchi \u2013 brand consulting in the lifestyle space\nTwo Olympic Games coming to Europe, 1992, both Winter & Summer Olympics in the same year, Albertville (France) & Barcelona (Spain) \u2013 won pitch to promote the European Union\nBig Global Events have been his big breakthrough, next up 1998, FIFA World Cup in France\nSold LMG to Havas to have access to a bigger global network. Rocky start to the new partnership, ISL part of the story\nTook over the whole sports business in Havas and started a global expansion drive after a new owner of the group came in\nAt the peak 600 people, operating across 30 countries \u2013 over six years, including acquisitions \u2013 clear process and strategy in opening new offices, Coca-Cola a key client globally\nAcquisition of Ignition \u2013 ran Torch Relay for Coke and FIFA World Cup Trophy Tour\n2002 FIFA World Cup, first EA FIFA Esports competition \xa0\nHavas Sports & Entertainment (HSE), activation and execution of sponsorships (representing the client side) & creating new ideas and strategies for rights holders (Louis Vuitton Trophy Case)\nOlympic Bids for France, involved in many tough losses \u2013 realization that France will never win unless France has a bigger influence in global sports \u2013 moved to London \xa0\nWinning agency of record for Barclays as title sponsor of the Premier League\nMoving up into the Vivendi Group as Chief Marketing Officer for the whole group (almost 50,000 employees)\nCreating new synergies across the group \u2013 used \u201cAnglo -Saxon\u201d Paddington Bear IP acquisition as proof of concept, new concepts in Music, Movie, Gaming, Licensing, etc across the group\nVivendi integral partner in helping Paris win the bid for the 2024 Olympics & the key differences winning it this time around in his view\nGlobal Sports Week \u2013 the idea behind it. Shake, Shape & Share the future of Sport - \xa0Next one coming up Feb 1-5th, 2021 \u2013 check out www.globalsportsweek.com\nConnecting six other future Olympic cities to Paris virtually\nTop speakers from Gerard Pique, Romain Grosjean, Justine Henin, Sebastian Coe, etc\n\nInspiring Sport Capital \u2013 PE fund to support sports industry and new digital transformation \u2013 six major investments worth over EURO 75 million\nFrom Online Bridge to club management system to Yachting to Golf equipment \u2013 diverse portfolio \u2013 focus on growth capital, no restrictions on time and form of exit\nFnatic Chairman \u2013 latest role to learn first hand the world of Gaming/Esports\nHelping the team grow and deal with challenges ahead \u2013 digital relationship started during Covid\n\xa0\nAbout\nLucien Boyer is the Chairman and Co-Founder of the Global Sports Week. He is also Founding and Managing Partner of Inspiring Sport Capital, and he has now joined Fnatic as Chairman. Lucien is also serving as board non-executive Director of Groupe Le Five.He was previously Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketin