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John West, a serial entrepreneur across multiple businesses before getting into the exciting world of Sports content, influencers and social media platforms. \xa0Started Team Whistle in 2009 after several years of figuring out his next move.\xa0 Recently partnered and merged with Eleven Sports.\xa0 Learn about his entrepreneurial journey and amazing stories of how he build a company that now has over 4 billion impressions per months across over 1,600 \u201cChannels\u201d of influencers and online personalities. \xa0\n\xa0\nKey Highlights\nEarly days as entrepreneur in environmental engineering business in his early 20s \u2013 company still around till today\nGetting a Harvard MBA while working and sold the business\nNext stop, New York City \u2013 Mitchell Madison, new Consulting group \u2013 fast growing business\nSilver Oak Solutions \u2013 2nd entrepreneurial company in \u201cspend management\u201d, software to automate spending patterns of private equity firm\u2019s assets \u2013 sold successfully as well\nHow he got \u201cback\u201d into sports and learning from his kids habits on how they consumed content (media).\nA group of people who made the difference in getting Team Whistle started (Geraldine Laybourne, Don Tapscott\u2019s book \u201cGrowing up Digital\u201d \xa0and Mark Lazor)\nResearched topic for four years, personal learning curve and getting the product right \u2013 GenZ focus \u2013 first few ideas didn\u2019t work well\nFocus on UGC (User generated content) across social media platforms \u2013 now managing over 1,600 channels and platforms\nBig hit with \u201cDude Perfect\u201d , help them with wider distribution, content creation and bring advertisers to them\nNow over 500 \u201cpartners\u201d (influencers) and over 200 Whistle owned channels\nNot going Negative \u2013 Content focused on being \u201cpositive, fun and entertaining\u201d, focus on 13-15 year old\u2019s\nRaising Money for growth \u2013 total raise over US$ 110 mil by now\nRevenue share model with partners and influencers - don\u2019t need to own all the content, key is owning the data behind it and finding ways to monetize it\n\u201cBrother\u201d \xa0big show on Snap \u2013 one great example with a social media platform\n4 billion monthly views, 600 million followers globally across all channels. Currently focused on US and Europe. Expanding globally\nFurther growth by acquisition, getting high profile investors into the business (lots of miles travelled) and partnership with Eleven Sports (Andrea Radizzani).\nLogic behind the deal with Eleven and the synergies between the companies \u2013 merged stock deal \u2013 combined US$ 300 mil in revenue\nEsports & Gaming \u2013 25 Pro-Gamers as partners, lifestyle, etc\nHarvard Business School connections and his involvement as the President of the Harvard Alumni network\n\xa0\nAbout John West\nJohn West is the Executive Chairman of Team Whistle, which he founded in 2008. \xa0Prior to that, he was the CEO and Chairman of Silver Oak Solutions, which he founded in 1999, and sold to CGI in 2005. \xa0Prior to that he was a Partner at Michell Management Group, and also Founder and CEO of Enstrat from 1989 until he sold it in 1996.\nJohn has an MBA from Harvard Business School and a BS in Engineering from Worcester Polytechnic Institute. \xa0He has served on several Boards at Harvard, and is currently the volunteer President of the Harvard Alumni Association. \xa0John lives in Cambridge, Massachusetts.\n\xa0\nFollow us\xa0on our social sites for the latest updatesInstagram:\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\xa0https://www.linkedin.com/company/sports-entrepreneursWebsite:\xa0https://marcusluer.comPodcast:\xa0https://marcusluer.com/podcast\nTo get in touch, please email us at\xa0podcast@marcusluer.com\n\xa0\nFeel Good by MusicbyAden\xa0https://soundcloud.com/musicbyadenCreative Commons \u2014 Attribution-ShareAlike 3.0 Unported \u2014 CC BY-SA 3.0Free Download / Stream:\xa0https://bit.ly/_feel-goodMusic promoted by Audio Library\xa0https://youtu.be/bvgIqqRStcQ